Friday, 14 November 2014

New Visual Identity

National Trust properties within the Lake District National Park have recently adopted a new "visual identity" which aims to give a fresh and striking interpretation of what the National Trust, "THE LAKES," represent.

Below are several examples of the new "visual identity" on three of the Central and East Lakes vehicles. 

Ast Signs, based at Penrith, worked with the National Trust to put their designs onto their vehicles  by a process known as vehicle wrapping. Sheets of high quality printed vinyl are used to transform the look of the vehicles with eye catching art work. 

The image on this Ford Ranger represents the National Trust as a supporter of outdoor activities with access to lakes such as Windermere and Ullswater.

 Kayakers setting off from National Trust land...Jenkyns Field...Windermere.

The image on the other side of the Ranger represents the many miles of footpaths, bridle ways, and cycle routes that are freely available to be enjoyed by all.

As an example, a new gate, replacing an old wooden step stile at Jenkyns Field, has greatly improved access to and from this popular Windermere lake side walk.

The National Trust Fell Rangers Blog gives an indication as to the amount of hard work and commitment that is needed to construct and maintain the footpaths in this region.

Guided walks leaflet.

An illustration of the Footprint building. This is the first straw bale building in Cumbria; it is set in the grounds of St. Catherine's with spectacular views of Windermere. It is a unique and popular venue...from school groups to green wood working events, and from birthday parties to yoga sessions.

The Footprint alongside Wynlass Beck.

 An atmospheric view from the Footprint during a temperature inversion over Windermere.

This image of a Belted Galloway cow, "Beltie", emphasises the strides that the National Trust are making in promoting and conserving ancient wood pastures. (various posts on this subject are on this Blog).

Wood pasture....Glenamara Park.

This illustration is particularly appropriate as red squirrels have recently been seen at Hodgehowe Wood very near St. Catherine's, (where this vehicle is based). By keeping the numbers of grey squirrels in check, the reds are making a come back in this area.

In partnership with the Penrith and District Red Squirrel Group,the National Trust have created a red squirrel trail at Aira Force. This image is of a red squirrel making full use of one of the feeders... (caught on one of the strategically placed cameras and relayed back to a monitor in the Visitors' Shelter). See post...Aira Force Red Squirrel Trail.

Overall the new "visual identity" has been a success. Many people have said that they like the bold colours and the minimalist style of imaging on the vehicles.

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